1. A small animated "peel" is anchored on top right of the web page.
2. The mouse over the peel will pull back revealing the Ad.
3. Once the mouse is moved back onto the "real" page, the Ad closes leaving the peel behind.
1. Lightweight in terms of bandwidth and loads fast
2. Compatible with 98% of the browsers
3. Less intrusive and effective compare to popup ads
4. Browser popup blockers don't prevent the ad from displaying
5. It generates higher click through rates
